Job Description

Location: NYC | Hybrid | Full Time

Note: Please apply only if you're currently living in the New York City area.

Salary: $60,000 - $85,000 ( Salary based experience. )

Welcome to the heart of brand storytelling, where every word and image builds a connection. We're looking for a  Content Marketing Manager who is not only a gifted creator and copywriter but also a  strategic thinker with a deep understanding of our industry's pulse. If you're ready to shape brand narratives, drive engagement through compelling  storytelling , and contribute significantly to our  overall content strategy , this is your invitation to innovate in a highly collaborative environment.

What You'll Be Doing

You'll be the architect of our online presence, transforming ideas into compelling content that resonates and converts. This role demands creativity,  strategic acumen , and a keen eye for detail. Expect your day to include:

• Developing and executing our comprehensive content strategy across Instagram and LinkedIn, ensuring brand consistency, audience growth, and alignment with overarching marketing objectives.
• Crafting persuasive and engaging copy for social media posts, advertisements, website content, and our bi-weekly newsletters, always with a focus on  storytelling .
• Creating a diverse range of high-quality content , including graphics, short-form videos, and written pieces, tailored for each platform and designed to meet strategic goals.
• Managing and growing our communities on Instagram and LinkedIn, fostering interaction and responding to comments and messages, all as part of a larger community engagement plan.
• Curating compelling newsletter content , from ideation to writing and scheduling, ensuring timely and impactful communication that supports our content strategy.
• Analyzing content performance using tools like  Google Analytics and leveraging data to optimize strategies for maximum reach, engagement, and contribution to our business goals.
• Staying ahead of industry trends and competitor activities to identify new opportunities and inform future content strategies.
• Collaborating closely with cross-functional teams to ensure content aligns with broader marketing and business objectives, contributing to the  overall brand narrative and content ecosystem .

What You Bring

You're a strategic thinker with a creative spark, possessing a strong understanding of what makes content perform and how it integrates into a comprehensive content plan.

• Proven experience in creating engaging content across various digital platforms, showcasing a strong portfolio and a clear understanding of content's role in the customer journey and  overarching strategy .
• Exceptional copywriting skills with a knack for transforming complex ideas into clear, concise, and compelling narratives that serve strategic purposes and excel in  storytelling .
• Preferred agency experience in content creation, demonstrating an understanding of fast-paced environments and client-centric approaches to strategic content development.
• Deep familiarity with our industry , including current trends, key players, and audience behaviors, enabling you to contribute strategically to content direction.
• Expertise in managing and growing Instagram and LinkedIn profiles , with a solid grasp of their respective algorithms and best practices, and how they contribute to a holistic content strategy.
• Proficiency in curating and copywriting engaging newsletters that drive open rates and click-throughs, furthering strategic communication goals.
• Strong communication and collaboration skills, able to work seamlessly within a  highly collaborative team and articulate content strategies clearly.
• Comfort and experience with marketing and content tools such as  HubSpot ,  ManyChat ,  Adobe Creative Suite ,  Canva ,  Meta Business Suite  and  Google Analytics .
• A proactive approach to problem-solving and a relentless drive for innovation, always considering the strategic impact on our content efforts.

What You'll Get

A chance to be at the forefront of our brand's voice and vision, with ample opportunities for growth and impact on our overarching strategic initiatives.

• A key role in shaping our brand's online identity and driving significant audience engagement, directly contributing to our  strategic growth and content objectives .
• A  collaborative and supportive team that values creativity, strategic thinking, and measurable results.
• Opportunities for professional development and to experiment with new content formats and platforms, always with a focus on strategic impact.
• A dynamic work environment where your contributions directly influence brand perception and growth within our  larger marketing and content framework .
• Access to creative tools, industry insights, and a team that celebrates successes big and small, particularly those that drive strategic wins.

Apply if you're passionate about crafting captivating stories, building vibrant online communities, and are ready to contribute your  strategic vision to leave a significant mark on our brand's digital presence and  overall content success .

Job Tags

Similar Jobs